A lot of law firms are frustrated when they find out that the website they just built cannot be optimized. It seems as if the time and money that was put into the site was all for nothing.

Sometimes it is better (and costs less money) to start over with a new website that is built by the same company that is going to market it. However, if you have the right elements in place, you might be able to keep the website you have and move forward with a powerful search engine marketing…

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Last week, we discussed the simplistic, clear, and intuitive brand of Apple. With their easy to identify stores, no frills image, and use of negative space (white space), they have been able to dominate their markets in a way that “clutter as much as possible” Microsoft has not.



When comparing Apple’s strategy to determine how you can integrate their wisdom into your law firm marketing strategy, we must first express that Apple’s website design… Continue

An easy way to stay ahead of the competition is to look at other law firms in your area to see what they are doing, and then implement a better strategy. That’s actually basic marketing. However, to really be an innovator in your field, look around at other industries and see what you can learn from them.



This week, let’s look at Apple. Everyone is familiar with the Apple… Continue